- SDE (Seller’s Discretionary Earnings) includes owner’s salary and is used for smaller, owner-operated businesses under $5M revenue.
- EBITDA assumes professional management and is used for larger businesses ($5M+ revenue) where the owner isn’t the day-to-day operator.
- SBA lenders require third-party valuations for deals typically exceeding $250K-$500K—and they value based on historical (not projected) earnings.
- Add-backs must be documented. If it’s not on the tax returns or can’t be verified, lenders won’t count it.
When you’re buying a business with SBA financing, the valuation determines everything: your purchase price, your loan amount, your down payment, and whether lenders will approve the deal at all.
Two metrics dominate small business valuation: EBITDA and SDE. Understanding the difference—and knowing which one applies to your deal—is essential for structuring acquisitions that lenders will finance.
Quick Definitions: EBITDA vs SDE
SDE (Seller’s Discretionary Earnings)
SDE represents the total financial benefit available to a single owner-operator. It’s the cash flow a new owner would have if they ran the business themselves.
| SDE Formula | |
|---|---|
| Net Income (from tax return) | Starting point |
| + Owner’s Salary & Benefits | Added back |
| + Depreciation & Amortization | Added back |
| + Interest Expense | Added back |
| + One-Time/Non-Recurring Expenses | Added back |
| = SDE | Total |
Best for: Owner-operated businesses under $5M revenue where the buyer will replace the seller as the primary operator.
EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization)
EBITDA measures operating profitability independent of the owner. It assumes the business has professional management and the owner isn’t critical to daily operations.
| EBITDA Formula | |
|---|---|
| Net Income | Starting point |
| + Interest Expense | Added back |
| + Taxes | Added back |
| + Depreciation | Added back |
| + Amortization | Added back |
| = EBITDA | Total |
Best for: Larger businesses ($5M+ revenue) with management teams in place, or businesses where the owner’s role can be replaced with a salaried manager.
SDE includes the owner’s compensation as part of cash flow. EBITDA assumes that a manager’s salary is an operating expense. This means: SDE is almost always higher than EBITDA because it adds back the owner’s salary.
When to Use Each Metric
| Characteristic | Use SDE | Use EBITDA |
|---|---|---|
| Annual revenue | Under $5M | Over $5M |
| Owner involvement | Full-time operator | Passive/absentee owner |
| Management team | Owner is the manager | Professional management in place |
| Buyer intent | Buyer will operate day-to-day | Buyer will hire/retain management |
| Typical deal size | $500K – $3M | $3M – $20M+ |
Gray Area: The $3M-$7M Range
For businesses in the $3M-$7M purchase price range, either metric may apply. The deciding factors:
- If buyer will be the operator: Use SDE
- If buyer will hire a GM: Use EBITDA (deduct manager salary from SDE)
- If the business has a GM already: Use EBITDA
How to Calculate SDE: Step-by-Step
Start with Net Income
Begin with the net income figure from the business’s tax return. This is the most defensible starting point because it’s what the IRS accepted.
Add Owner’s Compensation
Include all forms of owner compensation:
- W-2 salary
- Guaranteed payments (for partnerships/LLCs)
- Health insurance premiums
- Retirement contributions
- Personal auto expenses run through business
- Other personal benefits
Add Non-Cash Expenses
- Depreciation
- Amortization
Add Interest Expense
Interest on existing debt is added back because the new owner will have different debt structure.
Add One-Time/Non-Recurring Expenses
- Legal settlements
- Major repairs (roof replacement, equipment overhaul)
- Moving expenses
- One-time consulting projects
Example SDE Calculation
| Line Item | Amount |
|---|---|
| Net Income (from tax return) | $180,000 |
| + Owner’s Salary | $120,000 |
| + Owner’s Health Insurance | $18,000 |
| + Owner’s Auto Expense | $12,000 |
| + Depreciation | $35,000 |
| + Interest Expense | $8,000 |
| + One-Time Roof Repair | $22,000 |
| = SDE | $395,000 |
How to Calculate EBITDA
Standard EBITDA Calculation
| Line Item | Amount |
|---|---|
| Net Income | $180,000 |
| + Interest Expense | $8,000 |
| + Income Taxes | $45,000 |
| + Depreciation | $35,000 |
| + Amortization | $5,000 |
| = EBITDA | $273,000 |
Adjusted EBITDA
“Adjusted EBITDA” adds back non-recurring items and normalizes owner compensation to market rate. This is more comparable to how SDE is used:
| Line Item | Amount |
|---|---|
| EBITDA | $273,000 |
| + Owner salary above market rate | $50,000 |
| + One-time expenses | $22,000 |
| = Adjusted EBITDA | $345,000 |
Valuation Multiples by Industry
Business valuation typically uses a multiple of SDE or EBITDA. Multiples vary by industry, size, and business quality.
Typical SDE Multiples (Small Businesses)
| Industry | Low | Median | High |
|---|---|---|---|
| Retail | 1.5x | 2.0x | 2.5x |
| Restaurants | 1.5x | 2.0x | 2.5x |
| Service businesses | 2.0x | 2.5x | 3.5x |
| Professional services | 2.0x | 3.0x | 4.0x |
| Manufacturing | 2.5x | 3.5x | 4.5x |
| Healthcare practices | 2.5x | 3.5x | 5.0x |
| Distribution | 2.5x | 3.0x | 4.0x |
| SaaS/Recurring revenue | 3.0x | 4.0x | 6.0x+ |
Factors That Increase Multiples
- Recurring or contractual revenue
- Growing year-over-year
- Diversified customer base
- Low owner dependency
- Strong management team
- Real estate included
- Proprietary products or processes
Factors That Decrease Multiples
- Customer concentration
- Declining revenue
- Heavy owner dependency
- Commodity business
- Industry headwinds
- Deferred maintenance
What SBA Lenders Look For in Valuations
Third-Party Valuation Requirement
For SBA loans, lenders typically require an independent business valuation when the purchase price exceeds $250,000-$500,000 (varies by lender). The lender orders this valuation; the borrower pays for it.
Purchase Price vs. Valuation
If the third-party valuation comes in below your purchase price, expect problems:
- Lender may cap loan at valuation amount
- You’ll need to cover the gap with additional equity
- Deal may need restructuring or renegotiation
If the valuation comes in above purchase price, you’re in good shape—you’re buying at a discount.
Beyond valuation, lenders use these metrics to calculate Debt Service Coverage Ratio: DSCR = (SDE – Buyer’s Salary) ÷ Annual Debt Service. If you’re using SDE, remember to deduct a reasonable salary for yourself—the full SDE isn’t available for debt service.
Common Add-Backs and Adjustments
Add-Backs Lenders Accept
- Owner’s salary and benefits: Always accepted
- Depreciation and amortization: Standard adjustment
- Interest on debt being refinanced: Accepted
- One-time legal or professional fees: With documentation
- Non-recurring repairs or expenses: With documentation
- Rent above market (to related party): Adjusted to market rate
- Personal expenses clearly run through business: With documentation
Undocumented cash income: If it’s not on tax returns, it doesn’t exist. Future revenue growth: Lenders use historical, not projected. “Trust me” adjustments: Everything needs documentation. Recurring expenses positioned as “one-time”: Lenders see through this.
Documentation Requirements
For each add-back, be prepared to provide:
- Written explanation of the expense
- Supporting invoices or receipts
- Confirmation it won’t recur
- CPA or seller confirmation letter
Valuation Pitfalls That Kill Deals
Pitfall 1: Tax Returns Don’t Support the SDE
Problem: Seller claims $500K SDE but tax returns show $250K net income and only $100K owner salary.
Reality: The “missing” income isn’t verifiable and won’t be used for valuation or DSCR.
Pitfall 2: Aggressive Add-Backs Without Documentation
Problem: $200K in add-backs, but only $50K can be documented.
Reality: Lender uses $50K; your DSCR falls below minimum.
Pitfall 3: Paying a Premium Based on Growth Projections
Problem: Buyer offers 4x on projected SDE, which is 5x on historical.
Reality: Lender values based on historical; deal doesn’t get financed.
Pitfall 4: Ignoring Quality of Earnings
Problem: SDE looks good but includes non-recurring project revenue.
Reality: Third-party valuation adjusts for this; value comes in lower.
Before making an offer, do your own SDE/EBITDA calculation using only what can be verified on tax returns. If your number differs significantly from the seller’s, have that conversation early—not after you’ve signed an LOI and paid for due diligence.
The Third-Party Valuation Process
Who Does the Valuation?
SBA lenders typically order valuations from:
- Certified Business Appraisers (CBAs)
- Accredited Senior Appraisers (ASAs)
- Qualified third-party valuation firms
Cost ranges from $3,000-$10,000+ depending on business complexity.
What They Analyze
- 3 years of tax returns
- Financial statements
- Industry comparables
- Asset values
- Management interviews
- Market conditions
Timeline
Typically 2-4 weeks from engagement to final report.
For most small business acquisitions where you’ll be the operator, use SDE. For larger businesses with management in place, use EBITDA. Either way, base your analysis on tax returns and verifiable add-backs—because that’s exactly what the lender’s valuation will use. Getting this right before you make an offer saves time, money, and disappointment during underwriting.
Frequently Asked Questions
For most small business acquisitions where you’ll operate the business, use SDE. Use EBITDA if you’re buying a larger business with professional management in place and won’t be the day-to-day operator.
Industry matters most. Service businesses typically trade at 2-3x SDE; manufacturing at 2.5-4x; healthcare practices at 3-5x. Work with an SBA broker to understand what lenders will finance in your target industry.
You have options: renegotiate purchase price, increase your equity injection, or add a seller note on standby to bridge the gap. Sometimes you walk away if the gap is too large.
Not required, but helpful for larger deals. Many buyers rely on their own analysis and wait for the lender’s third-party valuation during underwriting.
Ask the seller for documentation. If they can’t provide receipts, invoices, or written explanations, the add-back probably won’t survive lender scrutiny.