New Majority Capital Review: Impact Investing for Underrepresented Entrepreneurs Through ETA

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What Is New Majority Capital?

In the rapidly growing world of Entrepreneurship Through Acquisition (ETA), New Majority Capital occupies a unique and vital position. As impact investors focused on increasing the number of underrepresented business owners, New Majority Capital is not just funding deals — they are working to close persistent wealth gaps in the United States. Featured on VerSquare.com, the trusted platform for SMB deal service reviews, New Majority Capital has established itself as a leader at the intersection of impact investing and business acquisition.

Their mission statement says it all: “We are impact investors creating a better financial future by increasing the number of underrepresented business owners via entrepreneurship through acquisition.” This is not just a tagline — it is backed by impressive numbers and a growing track record of successful acquisitions.

The Numbers Behind New Majority Capital

New Majority Capital’s impact is measurable and significant:

  • 43 NMC Fellow Acquisitions — Forty-three entrepreneurs have successfully acquired businesses through the New Majority Capital program
  • $150 Million in Capital Mobilized — The firm has deployed significant capital to support these acquisitions
  • 430 Employees — NMC-backed businesses collectively employ over 430 people, creating real economic impact in communities across the country
  • $140 Million in Projected Wealth Generation — Perhaps the most powerful metric: the projected wealth creation for NMC fellows and their communities

These numbers tell a story of tangible, measurable impact. When New Majority Capital invests in an entrepreneur, they are not just funding a business deal — they are catalyzing wealth creation, job preservation, and economic empowerment in communities that have historically been underserved.

The NMC Model: Non-Extractive Capital

One of the most distinctive aspects of New Majority Capital is their commitment to what they call “non-extractive capital.” As they explain: “Our north star is impact and we intentionally leverage unique structures that provide investor returns while offering non-extractive capital for entrepreneurs to acquire businesses.”

What does non-extractive capital mean in practice? It means that NMC structures their investments to be fair and sustainable for the entrepreneur, not just profitable for the investor. Traditional private equity often loads companies with debt or demands aggressive timelines for returns, which can put enormous pressure on new business owners. NMC takes a different approach, designing capital structures that give entrepreneurs the breathing room they need to learn, grow, and build long-term value.

This philosophy aligns perfectly with SBA-financed acquisitions, where the goal is to create sustainable, long-term business ownership rather than quick flips or leveraged buyouts.

The bETA Accelerator

New Majority Capital goes beyond just providing capital. Through their bETA Accelerator program, they offer aspiring entrepreneurs the knowledge, tools, and access to capital they need to acquire and run an already successful small business.

The bETA program is designed specifically for underrepresented individuals who are interested in ETA but may not have had access to the traditional networks, training programs, or mentorship pipelines that have historically dominated the search fund world. By democratizing access to ETA education and resources, NMC is expanding the pipeline of diverse entrepreneurs entering business ownership.

This accelerator program covers everything from deal sourcing and due diligence to negotiation, financing, and post-acquisition management. Graduates of the program are better prepared to identify quality acquisition targets, structure deals, and operate businesses successfully — all of which increases their chances of securing both equity investment and SBA financing.

How Equity Investors Like NMC Enable Zero-Down SBA Deals

For many aspiring entrepreneurs, especially those from underrepresented communities, the biggest barrier to business acquisition is not finding a good business to buy — it is coming up with the equity injection required by SBA lenders. This is where equity investors like New Majority Capital play a transformative role.

The SBA 7(a) loan program finances up to 90% of a business acquisition. The remaining 10% equity injection is typically split between the buyer and an outside investor:

  • 90% SBA Loan — Provided by an SBA-approved lender
  • 5% Buyer Equity — The entrepreneur’s personal contribution
  • 5% Investor Equity — Provided by New Majority Capital

This structure is particularly powerful for NMC fellows because it dramatically reduces the personal capital required to acquire a business. Instead of needing $200,000 to buy a $2 million business, an entrepreneur might only need $100,000 — with NMC providing the other $100,000 as a non-extractive equity investment.

For a complete guide to zero-down SBA acquisition structures, read: How to Buy a Business with Zero Down Using an SBA Loan.

NMC’s Prestigious Partners

New Majority Capital has attracted partnerships with some of the most respected institutions in impact investing and community development:

  • JPMorgan Chase — One of the world’s largest financial institutions
  • Eastern Bank Foundation — A leader in community-focused banking
  • Skoll Foundation — A global leader in social entrepreneurship
  • Black Innovation Alliance — Advancing Black entrepreneurship
  • Zebras Unite — Supporting sustainable, equitable businesses
  • NAIC — The National Association of Investment Companies

These partnerships speak volumes about the credibility and impact of NMC’s work. When institutions like JPMorgan Chase and the Skoll Foundation back your mission, it signals that your model is not just well-intentioned — it is effective and scalable.

Why Impact Investing and SBA Loans Are a Natural Fit

There is a natural alignment between impact investing and SBA-financed business acquisitions. The SBA loan program was created specifically to help Americans become small business owners, preserve jobs, and strengthen communities. New Majority Capital’s mission to expand business ownership to underrepresented entrepreneurs is essentially an amplification of the SBA’s own goals.

When NMC invests in an entrepreneur who uses an SBA loan to acquire a business, the result is a triple win:

  1. The entrepreneur gains ownership of a profitable business and begins building generational wealth
  2. The community benefits from job preservation, local economic activity, and diverse business ownership
  3. The investor earns competitive returns while achieving measurable social impact

GoSBA Loans: Your Partner in SBA Financing

If you are an NMC fellow or an aspiring entrepreneur from any background, GoSBA Loans is the ideal partner for securing your SBA financing. Here is why:

  • 50+ SBA-Approved Lenders — GoSBA has relationships with more than 50 lenders, ensuring you get the best terms available
  • $320M+ Funded — A proven track record of getting deals closed
  • Completely Free Service — GoSBA never charges borrowers a penny
  • Free Business Plan — Every client receives a professionally written business plan valued at $2,500 to $5,000. This is a critical document for SBA approval, and receiving it for free saves you thousands of dollars.

GoSBA understands the unique dynamics of ETA deals and has experience working with entrepreneurs who have equity partners. They know how to structure loan applications that satisfy SBA requirements while incorporating outside equity investments.

Is New Majority Capital Right for You?

New Majority Capital may be the perfect equity partner if:

  • You are an underrepresented entrepreneur interested in business ownership through acquisition
  • You value impact investing and non-extractive capital structures
  • You want access to training, mentorship, and community through the bETA Accelerator
  • You are looking to acquire a small business using SBA financing
  • You want to build wealth while making a positive impact in your community

Visit New Majority Capital’s listing on VerSquare.com or go directly to newmajoritycapital.com to learn more.

Start Your Journey Today

Business ownership is one of the most powerful paths to wealth creation, and with the right equity partner and the right SBA lender, it is more accessible than ever.

Contact GoSBA Loans today to start your SBA loan process. With 50+ lenders, $320M+ in funded deals, and a free business plan worth $2,500 to $5,000, GoSBA makes the path to business ownership clear, affordable, and achievable.