Step 1 of 8: Learn The Basics

SBA Loan Vs Conventional Loan Vs Seller Financing To Buy A Business

There are three main ways to finance a business purchase: an SBA 7(a) loan, a conventional bank loan, or a note from the seller. For most buyers of profitable small businesses, an SBA loan needs the least cash and gives the longest repayment. Conventional loans fit asset-heavy deals with big Down Payments, and seller financing works best alongside a bank loan, not instead of one.

7 min readChecked against SBA SOP 50 10 8.1Updated November 2026
In This Guide
  1. The Three Options In One Paragraph Each
  2. Side-By-Side Comparison
  3. When An SBA Loan Fits
  4. When A Conventional Loan Fits
  5. When Seller Financing Fits
  6. How To Combine Them
  7. How To Decide

The Three Options In One Paragraph Each

SBA 7(a) loan. A bank or non-bank lender makes the loan and SBA guarantees most of it. Because of the guaranty, the lender can finance goodwill, the part of the price that is not hard assets, with a Down Payment of 10% of the project and a 10-year repayment. In exchange, you follow SBA's rules on valuation, cash flow, seller involvement and more.

Conventional loan. A bank lends its own money with no government guaranty, so it carries all the risk. Banks protect themselves with larger Down Payments, shorter terms and a focus on collateral they can sell. SBA's acquisition rules do not apply, so the bank sets every term itself.

Seller financing. The seller lets you pay part of the price over time under a promissory note. The terms are whatever the two of you negotiate. On its own, it rarely covers a whole purchase. Alongside an SBA loan, it is one of the most useful tools in the deal.

Side-By-Side Comparison

SBA 7(a) loanConventional loanSeller financing
Down PaymentAt least 10% of the project, half can be a standby seller noteTypically 20% to 40% or moreNegotiated, often a large share of the price up front
Finances goodwillYesRarely, or only a small shareYes, the seller carries the risk
RepaymentUp to 10 years, up to 25 on real estate, no balloonOften 3 to 7 years, sometimes with a balloonOften 3 to 7 years, balloons are common
CollateralBusiness assets, plus personal real estate if shortBusiness assets, often with heavy discountsUsually the business assets, behind any bank
Personal guarantyRequired from every 20%+ ownerAlmost always requiredOften required by the seller
ValuationIndependent valuation requiredUp to the bankNone required
Seller after closingUp to 24 months as a consultant onlyUp to the partiesUp to the parties
EarnoutsNot allowedAllowed if the bank agreesAllowed
Typical time to close60 to 90 days30 to 90 daysAs fast as the paperwork

The conventional and seller columns describe typical market practice, not fixed rules. They vary a lot by lender, seller and deal.

When An SBA Loan Fits

An SBA loan is usually the best fit when:

  • The business is profitable, with tax returns that show it
  • Most of the price is goodwill, like a service company, agency, practice or route business
  • You want to keep as much of your cash as possible
  • You want a 10-year repayment that leaves the business room to breathe
  • The seller is willing to carry a small note on full standby

There is also a built-in check. SBA lenders must certify that the loan is not available on reasonable terms without the SBA guaranty, and they must explain why in the credit memo. A longer term than the bank's policy allows, collateral that does not meet its standards, or a loan above its usual limit are all accepted reasons. For a goodwill-heavy acquisition, that test is almost always met. Read how SBA acquisition loans work for the full picture.

When A Conventional Loan Fits

A conventional loan can be the better choice when:

  • The business owns a lot of hard assets, such as real estate, heavy equipment or inventory, that cover most of the loan
  • You can put 25% or more down and want to avoid SBA's guaranty fee and paperwork
  • You already bank with a lender that knows you and your industry
  • You want terms SBA does not allow, such as the seller staying on as a minority owner or an earnout

The trade-off is usually the term. A five-year loan on the same amount means much bigger payments than a 10-year SBA loan, and the cash flow has to carry them. Also, if a deal meets a bank's conventional standards, it is not eligible for an SBA loan from that bank, because of the credit elsewhere test above.

When Seller Financing Fits

Seller financing alone tends to work for smaller purchases, for businesses whose books are hard to finance, and for transactions between people who already trust each other, such as an employee buying out a retiring owner.

The risks are real on both sides. The seller carries a large note and may insist on tight control rights if you miss a payment. You may face a balloon payment in a few years that you have to refinance. And because there is no independent valuation, nobody but you is checking that the price is fair.

How To Combine Them

Most of the deals we close use two of these together. The most common pairings:

SBA loan plus a standby seller note. A seller note on full standby, with no payments for the life of the SBA loan, can cover up to half of the 10% Down Payment. That cuts your cash in half. See seller notes on full standby.

SBA loan plus an amortizing seller note. A note repaid alongside the SBA loan can fill a gap between the price and the SBA loan. It does not count toward the Down Payment, its payments count in the 1.25 cash flow test, and the SBA loan plus that note cannot exceed the valuation. See seller financing with an SBA loan.

SBA loan plus a conventional loan. For purchases larger than one $5 million SBA loan can cover, a lender can pair the SBA loan with a conventional loan that shares the collateral equally, called pari passu. See SBA loans over $5 million.

Example: Cash At Closing On A $2,000,000 Marketing Agency

SBA: purchase price plus $80,000 working capital and costs$2,080,000
SBA: Down Payment (10% of the project)$208,000
SBA: your cash, with a 5% seller note on full standby$104,000
Conventional: Down Payment at 30% of the price$600,000
Seller financing only: cash at closing if the seller carries 60%$800,000

The conventional and seller-only figures are illustrative. A bank lending against an agency's goodwill is rare, so the conventional case may not be available at all.

Business Acquisition$3,180,000

E-Commerce Stationery Brand

5% down + seller notes, one on full standby + SBA Express line of credit

Top 50 SBA LenderTX
Business Acquisition$2,142,000

Digital Marketing & Software Agency

10% down from a retirement account withdrawal

Top 50 SBA LenderIN

Real loans we placed. Borrower and lender names are kept private. See all closed deals.

How To Decide

Start with the business, not the loan. If it is profitable on its tax returns and mostly goodwill, an SBA loan with a seller note is usually the place to begin. If it is asset-rich and you have a large Down Payment, get a conventional quote too. If the seller insists on financing the whole deal, ask why, and have your CPA and attorney review the note.

Then compare the full picture: cash at closing, the annual payments the business will carry, the balloon risk and the rules you will live under. A pre-qualification letter shows you what the SBA structure looks like for your deal before you decide, and the SBA business acquisition loan page covers the product in detail.

How GoSBA Helps

We look at your deal and tell you plainly whether an SBA loan, a conventional loan or a mix is the better fit. When SBA is the answer, we structure the seller note with you and take the deal to the lenders that fit it. It costs you nothing; the lender pays us after closing.

  • An honest read on which structure fits your deal
  • Seller note terms that work with SBA rules
  • Competing SBA offers from our network of 50+ lenders

Frequently Asked Questions

Is an SBA loan better than a conventional loan to buy a business?

For a profitable business that is mostly goodwill, usually yes: less cash down and a 10-year repayment. For an asset-heavy business with a large Down Payment, a conventional loan can be simpler and cheaper.

Can I use seller financing with an SBA loan?

Yes. A seller note on full standby can cover up to half the 10% Down Payment, and a note repaid alongside the SBA loan can fill a gap in the price, as long as the cash flow and valuation support it.

Why would a seller agree to finance part of the sale?

It helps the deal close, it can support a better price, and it shows the seller believes the business will keep performing. With an SBA loan, the seller still receives most of the price in cash at closing.

Can I buy a business with seller financing only?

Yes, if the seller agrees. It is most common on smaller deals. Watch for balloon payments and tight default terms, and have an attorney review the note.

Can I get an SBA loan if a bank would lend to me conventionally?

Not from that bank on those terms. SBA lenders must certify that the credit is not available on reasonable terms without the SBA guaranty.

100% Free To Borrowers

Get Started On Your SBA Loan

Tell us about your deal. An SBA loan broker reviews it and gets back to you within one business day.

    About 2 minutes now, 5 more for the full application. We call you within one business day.
    Please enter your first name.
    Please enter your last name.
    Please enter a valid phone number.
    Please enter a valid email.
    SBA loans only buy buildings your own business will use.
    SBA Does Not Fit This OneSBA loans buy buildings your own business will use for at least 51% of the space. For an investment property you want a conventional commercial mortgage; we do not broker those. Will your business use 51% or more? Change your answer above and we can help.

    Still want to send your info? We reply with the best place to take this.
    Please select an option.
    Need a pre-qualification letter?Fill out our short pre-qualification form and we'll email you your letter. Your contact info will be filled in for you. Start pre-qualification →
    Please select your deal stage.
    Need a pre-qualification letter?Fill out our short pre-qualification form and we'll email you your letter. Your contact info will be filled in for you. Start pre-qualification →
    Please select your deal stage.
    Need a pre-qualification letter?Fill out our short pre-qualification form and we'll email you your letter. Your contact info will be filled in for you. Start pre-qualification →
    Please select your franchise stage.
    SBA Does Not Fund New Independent BusinessesSBA loans need a business that has run for 2 years or more, or a franchise brand on the SBA directory. Opening a franchise? and we can help.

    Still want to send your info? We reply with the best place to take this.
    Lenders want 2 years or more.
    Possible challengeSBA lenders generally require 2+ years of operating history. We can still try, but the lender pool narrows.
    Please select an option.
    Please enter a loan amount.
    2025 revenue and net income. Estimates are fine; put a minus if it lost money.
    Please enter 2025 revenue.
    Please enter 2025 net income.

    Thanks, we got it.

    A senior advisor will reach out within one business day with next steps.