SBA Loan Vs Conventional Loan Vs Seller Financing To Buy A Business
There are three main ways to finance a business purchase: an SBA 7(a) loan, a conventional bank loan, or a note from the seller. For most buyers of profitable small businesses, an SBA loan needs the least cash and gives the longest repayment. Conventional loans fit asset-heavy deals with big Down Payments, and seller financing works best alongside a bank loan, not instead of one.
In This Guide
The Three Options In One Paragraph Each
SBA 7(a) loan. A bank or non-bank lender makes the loan and SBA guarantees most of it. Because of the guaranty, the lender can finance goodwill, the part of the price that is not hard assets, with a Down Payment of 10% of the project and a 10-year repayment. In exchange, you follow SBA's rules on valuation, cash flow, seller involvement and more.
Conventional loan. A bank lends its own money with no government guaranty, so it carries all the risk. Banks protect themselves with larger Down Payments, shorter terms and a focus on collateral they can sell. SBA's acquisition rules do not apply, so the bank sets every term itself.
Seller financing. The seller lets you pay part of the price over time under a promissory note. The terms are whatever the two of you negotiate. On its own, it rarely covers a whole purchase. Alongside an SBA loan, it is one of the most useful tools in the deal.
Side-By-Side Comparison
| SBA 7(a) loan | Conventional loan | Seller financing | |
|---|---|---|---|
| Down Payment | At least 10% of the project, half can be a standby seller note | Typically 20% to 40% or more | Negotiated, often a large share of the price up front |
| Finances goodwill | Yes | Rarely, or only a small share | Yes, the seller carries the risk |
| Repayment | Up to 10 years, up to 25 on real estate, no balloon | Often 3 to 7 years, sometimes with a balloon | Often 3 to 7 years, balloons are common |
| Collateral | Business assets, plus personal real estate if short | Business assets, often with heavy discounts | Usually the business assets, behind any bank |
| Personal guaranty | Required from every 20%+ owner | Almost always required | Often required by the seller |
| Valuation | Independent valuation required | Up to the bank | None required |
| Seller after closing | Up to 24 months as a consultant only | Up to the parties | Up to the parties |
| Earnouts | Not allowed | Allowed if the bank agrees | Allowed |
| Typical time to close | 60 to 90 days | 30 to 90 days | As fast as the paperwork |
The conventional and seller columns describe typical market practice, not fixed rules. They vary a lot by lender, seller and deal.
When An SBA Loan Fits
An SBA loan is usually the best fit when:
- The business is profitable, with tax returns that show it
- Most of the price is goodwill, like a service company, agency, practice or route business
- You want to keep as much of your cash as possible
- You want a 10-year repayment that leaves the business room to breathe
- The seller is willing to carry a small note on full standby
There is also a built-in check. SBA lenders must certify that the loan is not available on reasonable terms without the SBA guaranty, and they must explain why in the credit memo. A longer term than the bank's policy allows, collateral that does not meet its standards, or a loan above its usual limit are all accepted reasons. For a goodwill-heavy acquisition, that test is almost always met. Read how SBA acquisition loans work for the full picture.
When A Conventional Loan Fits
A conventional loan can be the better choice when:
- The business owns a lot of hard assets, such as real estate, heavy equipment or inventory, that cover most of the loan
- You can put 25% or more down and want to avoid SBA's guaranty fee and paperwork
- You already bank with a lender that knows you and your industry
- You want terms SBA does not allow, such as the seller staying on as a minority owner or an earnout
The trade-off is usually the term. A five-year loan on the same amount means much bigger payments than a 10-year SBA loan, and the cash flow has to carry them. Also, if a deal meets a bank's conventional standards, it is not eligible for an SBA loan from that bank, because of the credit elsewhere test above.
When Seller Financing Fits
Seller financing alone tends to work for smaller purchases, for businesses whose books are hard to finance, and for transactions between people who already trust each other, such as an employee buying out a retiring owner.
The risks are real on both sides. The seller carries a large note and may insist on tight control rights if you miss a payment. You may face a balloon payment in a few years that you have to refinance. And because there is no independent valuation, nobody but you is checking that the price is fair.
How To Combine Them
Most of the deals we close use two of these together. The most common pairings:
SBA loan plus a standby seller note. A seller note on full standby, with no payments for the life of the SBA loan, can cover up to half of the 10% Down Payment. That cuts your cash in half. See seller notes on full standby.
SBA loan plus an amortizing seller note. A note repaid alongside the SBA loan can fill a gap between the price and the SBA loan. It does not count toward the Down Payment, its payments count in the 1.25 cash flow test, and the SBA loan plus that note cannot exceed the valuation. See seller financing with an SBA loan.
SBA loan plus a conventional loan. For purchases larger than one $5 million SBA loan can cover, a lender can pair the SBA loan with a conventional loan that shares the collateral equally, called pari passu. See SBA loans over $5 million.
Example: Cash At Closing On A $2,000,000 Marketing Agency
| SBA: purchase price plus $80,000 working capital and costs | $2,080,000 |
| SBA: Down Payment (10% of the project) | $208,000 |
| SBA: your cash, with a 5% seller note on full standby | $104,000 |
| Conventional: Down Payment at 30% of the price | $600,000 |
| Seller financing only: cash at closing if the seller carries 60% | $800,000 |
The conventional and seller-only figures are illustrative. A bank lending against an agency's goodwill is rare, so the conventional case may not be available at all.
E-Commerce Stationery Brand
5% down + seller notes, one on full standby + SBA Express line of credit
Digital Marketing & Software Agency
10% down from a retirement account withdrawal
Real loans we placed. Borrower and lender names are kept private. See all closed deals.
How To Decide
Start with the business, not the loan. If it is profitable on its tax returns and mostly goodwill, an SBA loan with a seller note is usually the place to begin. If it is asset-rich and you have a large Down Payment, get a conventional quote too. If the seller insists on financing the whole deal, ask why, and have your CPA and attorney review the note.
Then compare the full picture: cash at closing, the annual payments the business will carry, the balloon risk and the rules you will live under. A pre-qualification letter shows you what the SBA structure looks like for your deal before you decide, and the SBA business acquisition loan page covers the product in detail.
We look at your deal and tell you plainly whether an SBA loan, a conventional loan or a mix is the better fit. When SBA is the answer, we structure the seller note with you and take the deal to the lenders that fit it. It costs you nothing; the lender pays us after closing.
- An honest read on which structure fits your deal
- Seller note terms that work with SBA rules
- Competing SBA offers from our network of 50+ lenders
Frequently Asked Questions
Is an SBA loan better than a conventional loan to buy a business?
For a profitable business that is mostly goodwill, usually yes: less cash down and a 10-year repayment. For an asset-heavy business with a large Down Payment, a conventional loan can be simpler and cheaper.
Can I use seller financing with an SBA loan?
Yes. A seller note on full standby can cover up to half the 10% Down Payment, and a note repaid alongside the SBA loan can fill a gap in the price, as long as the cash flow and valuation support it.
Why would a seller agree to finance part of the sale?
It helps the deal close, it can support a better price, and it shows the seller believes the business will keep performing. With an SBA loan, the seller still receives most of the price in cash at closing.
Can I buy a business with seller financing only?
Yes, if the seller agrees. It is most common on smaller deals. Watch for balloon payments and tight default terms, and have an attorney review the note.
Can I get an SBA loan if a bank would lend to me conventionally?
Not from that bank on those terms. SBA lenders must certify that the credit is not available on reasonable terms without the SBA guaranty.
More In Learn How SBA Acquisition Loans Work
The full Buy A Business guide · Previous: SBA Acquisition Loan Terms · SBA Business Acquisition Loans · Closed Deals · Pre-Qualification Letter · Best SBA Lenders For Marketing Firms · Best SBA Lenders For Advertising Agencies
Get Started On Your SBA Loan
Tell us about your deal. An SBA loan broker reviews it and gets back to you within one business day.
Thanks, we got it.
A senior advisor will reach out within one business day with next steps.